Travelocity's Roaming Gnome to Award $90,000 in Trip Giveaways
Travelocity Hosts "Roam with the Gnome Collect and Win" Game Awarding Trips and Other Prizes
Aug 11, 2011
SOUTHLAKE, Texas (August 11, 2011) – Travelocity has joined forces with ePrize and some of the world's leading airlines to launch the "Roam with the Gnome Collect and Win" game. Participants can travel the world – without ever leaving their home – for a chance to win amazing prizes including luxury vacations and state-of-the-art electronics to help them stay connected during their trip.
From now through Oct. 31, 2011, participants can register at the Travelocity website to play the "Roam with the Gnome" game for a chance to win one of the 180 instant win prizes like tablets, MP3 players, cameras and digital headphones. At the site, consumers will be asked two new survey questions every time they play. Next, they will see where their plane lands and they will receive a postcard featuring the final destination which will either notify the player if they won one of the instant prizes or a virtual passport stamp. Participants in the United States who collect all seven of the featured passport stamps will win one of the seven grand prize trips to an array of world-class locales, including:
• Sydney, Australia on Qantas AirwaysSydney, Australia on Qantas Airways
• Abu Dhabi on Etihad Airways
• Rio de Janeiro, Brazil on TAM
• Hong Kong on Korean Air
• Vancouver, B.C. on WestJet Airlines
• Machu Pichu on LAN Airlines
• Cancun, Mexico on Aeromexico
The contest is also open to residents of Canada who can enter to play the game by visiting the Travelocity.ca website or liking the Travelocity.ca Facebook page. Canadian participants who collect all seven of the featured passport stamps will win one of three grand prize trips from Canada to Hawaii, Las Vegas and Cancun.
"Next to traveling the globe himself, there is nothing the Roaming Gnome enjoys more than awarding prizes to his fellow travel friends," said Brad Wilson, chief marketing officer, Travelocity. "The Travelocity contest with ePrize is a great way for people to have the opportunity to win a variety of prizes, and we look forward to playing this passport game with our online followers."
To increase chances of winning, participants who share the game with friends via email or Twitter will receive additional opportunities to play "Roam with the Gnome." Participants who follow Travelocity on Twitter will also be awarded one additional chance to play. The trending topic #GnomeGame is being used on Twitter to help promote the tell-a-friend portion of the game.
"The Travelocity 'Roam with the Gnome' campaign is an example of well-developed consumer engagement strategy married with an engaging creative execution," said Matt Wise, CEO, ePrize. "We think consumers will have a rewarding experience with the brand."
About Travelocity Global
Travelocity® is committed to being the traveler's champion – before, during and after the trip – and provides the most comprehensive and proactive guarantee in the industry (http://www.travelocity.com/guarantee). This customer-driven focus, backed by 24/7 live phone support, competitive prices and powerful shopping technology has made Travelocity one of the largest travel companies in the world. Travelocity also owns and operates: Travelocity Business® for corporate travel; igougo.com, a leading online travel community; lastminute.com, a leader in European online travel; and ZUJI, a leader in Asia-Pacific online travel. Travelocity is owned by Sabre Holdings Corporation, a world leader in travel marketing and distribution.
ePrize creates engagement across digital channels. With a focus on motivating specific consumer behavior, campaigns range from online sweepstakes to global points-based loyalty programs, mobile and social media apps and management. Since 1999, ePrize has successfully launched more than 7,000 campaigns in 44 countries for 76 of the top 100 brands including Coca-Cola, General Motors, Microsoft, The Gap, HSN, Miller/Coors, Yahoo!, P&G, and AT&T. Headquartered in Detroit, the company also has offices in New York, Chicago, Atlanta, Los Angeles and Seattle. For more information, visit www.eprize.com