Press Releases

Travel Pricing Barometer Indicates Last-Minute Labor Day Hotel Deals Available

Travelocity Historical Pricing Data Shows Booking This Week May Yield Lowest Rates

Aug 22, 2011

SOUTHLAKE, Texas – August 22, 2011 – With the kickoff to Labor Day weekend just days away, would-be travelers who haven’t yet booked a hotel for the holiday weekend are in luck. Travelocity’s Travel Pricing Barometer shows that many hotel deals can likely still be found at the last minute.

Travelocity analyzed four years (2007 – 2010) of historical hotel booking data to find out when consumers were most likely to find cheap hotels. In every year, the cheapest average daily rate (ADR) was found one week before Labor Day. The data considers the kickoff to the weekend to be the Thursday before the holiday, or September 1 in 2011.

Weeks  Until Labor Day Weekend
ADR 2007 - 2010
Corresponding Dates in 2011
More Than Six Weeks
$151
Before July 21
Six  Weeks
$135
July 21 – July 27
Five Weeks
$132
July 28 – August 3
Four Weeks
$120
August 4 – August 10
Three Weeks
$113
August 11 – August 17
Two Weeks
$103
August 18 – August 24
One Week
$90
August 25 – August 31
 

“The conventional wisdom of booking early doesn’t always apply to trips that only require a hotel stay,” said Genevieve Shaw Brown, Travelocity’s editorial director. “Certainly at this late date travelers will have to be more flexible about where they’re staying, but for those primarily concerned with price, based on historical data this week is probably the time to snag a hotel deal.”

Travelocity’s top three tips for getting a deal this Labor Day weekend:

1.    Book vacation packages. If your trip requires a flight, be sure to price out your vacation as a package. Hotels and airline provide discounts in packages not otherwise offered. A Travelocity study showed savings up to $525 as compared to booking the same trip elements separately.
2.    Skip the flight and drive to your destination. If you can, skip the flight all together and drive to your vacation. With domestic airfare averaging $340 this Labor Day weekend, skipping the flight can save big bucks.
3.    Try a Top Secret Hotel. With rates up to 55 percent off Travelocity’s normal rates, this is the perfect solution when price is more important than hotel brand. Travelers are shown the general location, star rating, hotel amenities and customer reviews before booking.

About Travelocity Global

Travelocity® is committed to being the traveler's champion – before, during and after the trip – and provides the most comprehensive and proactive guarantee in the industry (http://www.travelocity.com/guarantee). This customer-driven focus, backed by 24/7 live phone support, competitive prices and powerful shopping technology has made Travelocity one of the largest travel companies in the world. Travelocity also owns and operates: Travelocity Business® for corporate travel; igougo.com, a leading online travel community; lastminute.com, a leader in European online travel; and ZUJI, a leader in Asia-Pacific online travel. Travelocity is owned by Sabre Holdings Corporation, a world leader in travel marketing and distribution.