PlanetOut Teams With Travelocity to Enhance Travel Options for PlanetOut and Gay.Com Members
Agreement Expands Travel Options for Gay.Com and PlanetOut.Com Members; Gives Travelocity Additional Content for Its Own Gay and Lesbian Travel Store
Feb 11, 2005
Travelocity(R) and PlanetOut Inc. today announced a strategic agreement to use Travelocity as the preferred travel services provider for Gay.com and PlanetOut.com. Travelocity will allow the more than 3.3 million active members of PlanetOut's flagship Web sites Gay.com and PlanetOut.com to book flights, hotels, car rentals, cruises, TotalTrip(SM) dynamic packages, and Last Minute Deals as well as specialty gay and lesbian travel products through a new co-branded booking tool accessible through Gay.com and PlanetOut.com. At the same time, PlanetOut will also provide Travelocity.com with exclusive travel content focused on the lesbian, gay, bisexual and transgender (LGBT) community, further enhancing Travelocity's own gay and lesbian travel store (www.travelocity.com/gaytravel).
The new co-branded travel booking tool on Gay.com and PlanetOut.com was launched earlier this month, and Travelocity will soon feature content from those sites as well.
"This collaboration is a natural fit between Travelocity and PlanetOut," said Mark Elderkin, president of PlanetOut Inc. and founder of Gay.com. "According to @Plan, PlanetOut operates the top two Web sites for reaching single men who travel by air, and Gay.com is the top site for reaching single men who have traveled for business in the past three months. Now Travelocity will be able to deepen its reach into this attractive market, helping make their business and travel leisure planning easy and convenient."
"The gay and lesbian market is an integral segment for Travelocity," said Jeffrey Glueck, chief marketing officer for Travelocity. "We know they are brand loyal, have high disposable income and, most importantly, love to travel. PlanetOut and Gay.com offer the highest reach into this demographic and we're confident that our new venture will have a positive impact on our appeal in the gay and lesbian community."
About PlanetOut Inc.
PlanetOut Inc. is a leading global online media company offering consumer services, news and entertainment to the lesbian, gay, bisexual and transgender (LGBT) community. The company serves its growing base of more than 3.3 million active members worldwide through a comprehensive group of branded businesses featuring diverse chat, news, entertainment, travel, dating, personal finance, career, shopping and community services at Gay.com, PlanetOut.com, and Kleptomaniac.com. PlanetOut, based in San Francisco, offers FORTUNE 1000 advertisers access to what it believes to be the most extensive network of gay and lesbian people in the world. Gay.com ranked number one, among all websites measured, for average time spent per visitor in September and October 2004 for at-home visitors in the U.S., according to Nielsen//NetRatings' Loyalty Stickiness Report. For more information, please visit www.planetoutinc.com.
Travelocity's industry-leading technology and straight-talking, honest information help travelers take more rewarding and affordable trips. With millions of registered users and booking nearly $4 billion of travel in 2003, Travelocity negotiates thousands of low-priced deals with the world's most reputable travel providers -- top airlines, hotels, car rental companies, cruise lines, and other destination attractions and services. Additionally, Travelocity offers deeply-discounted rates for weekend getaways and dynamic packages through its Last Minute Deals and TotalTrip shopping engines, and provides customer service support over the phone 24 hours a day. Based in Southlake, Texas, Travelocity also operates Travelocity Business(SM) for corporate customers, powers international travel Web sites in eight languages, and has been recognized for its consumer advocacy and global leadership in online travel. More information about Travelocity is available at www.travelocity.com. Travelocity is owned by Sabre Holdings Corporation , a world leader in travel commerce. More information about Sabre Holdings is available at www.sabre-holdings.com.
Forward Looking Statements
In addition to the historical information contained herein, this press release contains forward-looking statements, including statements regarding PlanetOut's anticipated future growth and financial performance, as well as statements containing the words "believes," "anticipates," "expects," and similar words. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company to differ materially from any future results, performance or achievements expressed or implied by such forward-looking statements. Such factors include, among others, the Company's limited operating history and variability of operating results; the Company's ability to attract and retain subscribers and advertisers, competition, and our dependence on our technology infrastructure and the Internet. Additional information concerning factors that could affect our future business and financial results is included in the Company's Form S-1 and other public filings with the Securities and Exchange Commission, available at www.sec.gov.