Press Releases

WeatherBug Names New Regional Sales Management: Michael Lombardi as Vice President of East Coast Sales and Mario Tota as Director of Central Sales

Jul 6, 2005


WeatherBug, the leading provider of live, local weather information services, today announced that Michael Lombardi has joined WeatherBug as vice president of east coast sales and Mario Tota as director of central sales. Based in WeatherBug's New York City office, Lombardi will manage the day-to-day operations and growth of the east coast region and will create a National Insides Sales group. Tota, Based in WeatherBug's newly opened Dallas office, will manage all central region sales operations and growth.

Lombardi joins WeatherBug from Undertone Networks. As Vice President of East Coast Sales, he spearheaded expansion of the company's relationships with agencies and marketers. Prior to Undertone, Lombardi spent more than six years at Bloomberg Media. As Vice President of Sales for, Lombardi was credited with fostering strong client and agency relationships that resulted in year-over-year revenue growth. Lombardi also held previous sales and management positions at Bonneville International for radio stations WMVX and WDBZ in New York City and Darcey & Darcey Advertising and Public Relations.

Tota, previously Vice President of Sales at Travelocity, launched the national sales division for Travelocity's Internet Travel Management group generating over $45MM in annual revenues. Prior to Travelocity, Tota was Vice President of Sales for where he ran advertising sales for more than years. His previous experience includes management and consulting positions within the travel industry and ownership of his own manufacturing firm in New York City.

"The WeatherBug advertising sales organization continues to grow and position itself in order to provide the best marketing solutions to our advertiser and marketing partners," said Michael Rosen, senior vice resident, advertising sales and marketing at WeatherBug. "The addition of Michael and Mario to our regional management team is a clear sign that we are committed to being one of the most powerful solutions offered in the media space today."

WeatherBug, available at, had more than 19 million unique visitors in May 2005 and is ranked as a top 10 Internet property in daily reach, according to comScore Media Metrix*, making it the leader in online weather.

About WeatherBug(R)

WeatherBug ( ensures that individuals, schools, businesses and communities always get the most precise live weather conditions, the most relevant reports, and the earliest weather warnings to safeguard their property and their lives. WeatherBug owns the world's largest exclusive weather network, which has over 8,000 live WeatherBug Tracking Stations and more than 1,000 cameras that generate neighborhood level reports every second versus other weather providers whose data is up to an hour or more old. This network powers various products and services, including: WeatherBug, the number one weather Internet application, with over 65 million downloads, that streams live neighborhood conditions to its home and work users; WeatherBug Media Services, which delivers live weather information to over 80 million U.S. households through partnerships with more than 100 local television stations; WeatherBug Education, which provides engaging weather information and educational tools to schools and colleges, including an online learning program for K-12 schools called WeatherBug Achieve; and WeatherBug Professional Services, which uses the company's unique weather network and software to provide high-value solutions for vertical industries such as energy, transportation, and first response. WeatherBug is a brand of AWS Convergence Technologies, Inc.