Press Releases

Maritz And Travelocity Partner to Offer Loyalty Program Customers Seamless Online Points Redemption for Flights

With more and more airline restrictions, customers benefit from shopping and redeeming points online with no blackout dates or restrictions

Oct 28, 2008


Maritz Loyalty Marketing announced today an alliance with Travelocity that allows loyalty program members to redeem points for the purchase of flights with no blackout dates or restrictions.

"Travelocity is pleased to partner with Maritz to offer customers this benefit at a time when it's becoming more challenging to redeem frequent flier awards," said Jeffrey Glueck, chief marketing officer, Travelocity. "We're seeing some carriers place restrictions on seat availability, impose booking charges and raise the mileage required for upgrades or free tickets. This program will help our clients' customers overcome some of these obstacles."

With typical loyalty programs, customers redeeming points for flights can browse online, but must call a hotline in order to redeem their points for a flight. The Maritz-Travelocity solution allows customers to login to a specific loyalty program site and search for flights using Travelocity's exclusive search features. The flights are also offered at Travelocity's low prices. Customers can choose flights and pay for them online using their loyalty program currency, such as point or miles, in one seamless process.

"Combining Travelocity's superior technology, excellent customer service and competitive pricing with Maritz' depth of experience in loyalty programs and knowledge from working with more than 100 million loyalty program members, has helped us create a superior, seamless offering," said Rich Phillips, president, Maritz Loyalty Marketing.

"This alliance also allows us to expand on the customer value we deliver for our clients," added Phillips. "Clients participating in the program will benefit as their customers choose their brands over others because of this superior solution based on Travelocity's advanced features."

Additional elements of the site include:

-- Fare Notes: Travelers are given more valuable flight-related information than ever before -- including airport delays, aircraft type, special onboard amenities, etc. -- allowing them to make more informed decisions before purchasing their flight.

-- Multiple Airports: Travelers can select multiple nearby airports to search and receive up to nine different departing and returning combinations to help identify the best price and flight options to meet their needs.

-- +/- 1 to 3 Days Search Feature: Customers can search up to three days before and/or after the requested departure and arrival dates to find the cheapest available flight and date combination, including an additional "plus one-day" scrolling grid and calendar display of the dates considered.

-- Flexible Dates: Customers with more flexibility in their travel schedules can search for the lowest fare across a wide range of travel dates by using this search feature.

-- Alternate Dates: The engine automatically searches and finds fares for nearby date combinations when lower prices are available on those dates.

-- Nearby Airports: The engine automatically searches and finds fares for nearby airports when lower prices are available.

-- Seat Maps: Customers can view available seats before booking a flight, giving them the option to view their preferred seat location or even to choose another flight based on their seat preferences.

Currently, Maritz Loyalty Marketing works with seven out of the top 10 banks and manages over 100 million customer loyalty program members. Travelocity is one of the largest travel companies in the world.

About Travelocity Global

Travelocity(R) is committed to being the traveler's champion -- before, during and after the trip -- and provides the most comprehensive and proactive guarantee in the industry ( This customer-driven focus, backed by 24/7 live phone support, competitive prices and powerful shopping technology has made Travelocity one of the largest travel companies in the world with annual gross bookings of more than U.S. $10 billion. Travelocity also owns and operates: Travelocity Business(R) for corporate travel;, a leading online travel community;, a leader in European online travel; and ZUJI, a leader in Asia-Pacific online travel. Travelocity is owned by Sabre Holdings Corporation, a world leader in travel marketing and distribution.

About Maritz Loyalty Marketing

Maritz Loyalty Marketing is the nation's leading provider of full-service loyalty marketing solutions, including rewards-based loyalty programs. A unit of Maritz, Maritz Loyalty Marketing deploys all of the strategic, operational, technology, communications, rewards and fulfillment services that support their client's customer loyalty programs nationwide.

About Maritz

St. Louis-based Maritz is a sales and marketing services company, which helps companies achieve their full potential through understanding, enabling, and motivating employees, channel partners and customers. Maritz provides market and customer research, communications, learning solutions, incentive initiatives, meetings and event management, rewards and recognition, travel management services and customer loyalty programs.

For more information, visit or contact us at 1-877- 4 MARITZ.

Contact: Amber Morris/Maya Lunnemann Standing Partnership (314) 469-3500 /

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