Travelocity Hires Publicis Integrated Team of Leo Burnett, Razorfish and Zenith
Sep 30, 2010
CHICAGO, Sept. 30 /PRNewswire/ -- Travelocity has selected Publicis agencies – Leo Burnett, Razorfish and Zenith – as its agencies of record in an effort to foster strong collaboration and integrated solutions.
"In our competitive marketplace, it's essential to be nimble and to constantly innovate," said Andy Donkin, Senior Vice President of Global Marketing and Media at Travelocity. "Leo Burnett and Razorfish showed they could align with our business strategy and each other to make this happen. The integrated agency combination should also ensure we have a compelling and consistent value proposition for consumers across all media channels. We're thrilled to have this new team on board."
Travelocity's brand strategy and creative will be led by Leo Burnett, with Razorfish and Zenith on point for interactive channel strategy and media. As one of the world's largest online travel companies that's committed to being the traveler's companion – before, during and after the trip – Travelocity's brand mission is aligned with Leo Burnett's HumanKind approach to putting people at the center of its work.
"The talent we are bringing to the table could not be better suited for Travelocity and where they want to go," said Susan Credle, Chief Creative Officer, Leo Burnett USA. "Leo Burnett is known for building strong brand partnerships with our clients and I believe this is another one of those great opportunities."
Travelocity® is committed to being the traveler's champion -- before, during and after the trip – and provides the most comprehensive and proactive guarantee in the industry (http://www.travelocity.com/guarantee). This customer-driven focus, backed by 24/7 live phone support, competitive prices and powerful shopping technology has made Travelocity one of the largest travel companies in the world. Travelocity also owns and operates: Travelocity Business® for corporate travel; igougo.com, a leading online travel community; lastminute.com, a leader in European online travel; and ZUJI, a leader in Asia-Pacific online travel. Travelocity is owned by Sabre Holdings Corporation, a world leader in travel marketing and distribution.