Press Releases

Travelocity survey reveals Americans want to use (tax) returns for a departure

Dream vacations top the list of most desired self-indulgent tax refund uses; Travelocity makes tax refunds go further with a special three-day-only "Tax Day" promotion

PR Newswire
SOUTHLAKE, Texas
Apr 8, 2015

SOUTHLAKE, Texas, April 8, 2015 /PRNewswire/ -- As taxpayers scramble to finish those final tax forms by the April 15 deadline, tax filing season will soon be replaced by a much happier time of the year: Tax refund season. To find out how Americans would most like to use their tax refunds, which have averaged more than $2,700 over the past two years(1), Travelocity® asked 1,000 Americans how they would most like to spend this windfall.

https://photos.prnewswire.com/prnvar/20150408/197338-INFO

When asked whether they would rather use their income tax refund on practical items (like car repair), or to treat themselves to something special, almost 30% of respondents chose indulgence. For millennials, the percentage was even higher, with 43% opting to use their tax refund for a treat. When asked about that self-indulgent purchase, while items such as a "new outfit" or a "trendy tech gadget" were both popular choices (at 18% and 11%, respectively), by far the most popular desired use of a tax refund was a "dream vacation", with nearly half (47%) of self-indulgent respondents choosing this option.

"Travelocity's survey reveals that Americans who want to treat themselves with their tax refunds are most interested in travel, clearly demonstrating that people are increasingly placing more value on experiences than on products," said Brad Wilson, Vice President and General Manager of Travelocity. "With the average tax refund the past two years being over $2,700, the opportunities for experiencing new people, places and cultures are virtually limitless."

To make that average tax refund go even further, Travelocity is offering a three-day-only Tax Day special. These extra-special deals will only be unveiled starting at midnight ET on April 14(th) at www.travelocity.com/taxday.

(1). IRS.com, December 26, 2014: http://www.irs.gov/uac/Dec-26-2014

About Travelocity

Travelocity wants to inspire you to "Go & Smell the Roses!®" and is dedicated to being your kindred spirit - a travel companion and a travel instigator, roaming the world beside you while helping make your traveling experience memorable with innovative apps, competitive prices and 24/7 customer service. Based in Southlake (Dallas/Fort Worth), Texas, Travelocity is owned by Expedia, Inc., one of the world's largest travel companies, with an extensive brand portfolio that includes many of the world's leading online travel properties.

© 2015 Travelocity, Inc. All rights reserved. Travelocity, the Star Design and Go & Smell the Roses are trademarks of Travelocity, Inc. All other trademarks and logos are property of their respective owners. CST# 2056372-50

Contact:

Jina Michael
Citizen Relations
310.698.9009
jina.michael@citizenrelations.com

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SOURCE Travelocity

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SOURCE: Travelocity

Travelocity survey reveals Americans want to use (tax) returns for a departure

Dream vacations top the list of most desired self-indulgent tax refund uses; Travelocity makes tax refunds go further with a special three-day-only "Tax Day" promotion

PR Newswire

SOUTHLAKE, Texas, April 8, 2015 /PRNewswire/ -- As taxpayers scramble to finish those final tax forms by the April 15 deadline, tax filing season will soon be replaced by a much happier time of the year: Tax refund season. To find out how Americans would most like to use their tax refunds, which have averaged more than $2,700 over the past two years1, Travelocity® asked 1,000 Americans how they would most like to spend this windfall.

When asked whether they would rather use their income tax refund on practical items (like car repair), or to treat themselves to something special, almost 30% of respondents chose indulgence. For millennials, the percentage was even higher, with 43% opting to use their tax refund for a treat. When asked about that self-indulgent purchase, while items such as a "new outfit" or a "trendy tech gadget" were both popular choices (at 18% and 11%, respectively), by far the most popular desired use of a tax refund was a "dream vacation", with nearly half (47%) of self-indulgent respondents choosing this option.

"Travelocity's survey reveals that Americans who want to treat themselves with their tax refunds are most interested in travel, clearly demonstrating that people are increasingly placing more value on experiences than on products," said Brad Wilson, Vice President and General Manager of Travelocity. "With the average tax refund the past two years being over $2,700, the opportunities for experiencing new people, places and cultures are virtually limitless."

To make that average tax refund go even further, Travelocity is offering a three-day-only Tax Day special. These extra-special deals will only be unveiled starting at midnight ET on April 14th at www.travelocity.com/taxday.

1. IRS.com, December 26, 2014: http://www.irs.gov/uac/Dec-26-2014

About Travelocity

Travelocity wants to inspire you to "Go & Smell the Roses!®" and is dedicated to being your kindred spirit – a travel companion and a travel instigator, roaming the world beside you while helping make your traveling experience memorable with innovative apps, competitive prices and 24/7 customer service. Based in Southlake (Dallas/Fort Worth), Texas, Travelocity is owned by Expedia, Inc., one of the world's largest travel companies, with an extensive brand portfolio that includes many of the world's leading online travel properties.

© 2015 Travelocity, Inc.  All rights reserved.  Travelocity, the Star Design and Go & Smell the Roses are trademarks of Travelocity, Inc.  All other trademarks and logos are property of their respective owners.  CST# 2056372-50

Contact:

Jina Michael
Citizen Relations
310.698.9009
jina.michael@citizenrelations.com

Photo - http://photos.prnewswire.com/prnh/20150408/197338-INFO
Logo - http://photos.prnewswire.com/prnh/20130501/MM05302

 

SOURCE Travelocity