Press Releases

Travelocity Selects McKinney + Silver as Advertising Agency of Record

Oct 23, 2003

Travelocity(R), the most popular travel site on the Web, today announced that it has selected McKinney + Silver, Raleigh, N.C., as its new advertising agency of record.

McKinney + Silver is internationally known for award-winning creative work for clients such as Audi of America, the Nasdaq stock market and Lands' End. Its roots in the travel industry are deep as well having worked with Royal Caribbean Cruise Lines, Norwegian Cruise Lines, Bahamas Tourism and Piedmont Airlines over the years.

"We are thrilled to have engaged McKinney + Silver as our new ad agency," said Susan McLaughlin, vice president of marketing for Travelocity. "Their account and creative teams have sterling reputations throughout the ad industry and we're looking forward to tapping into their vast knowledge base as we explore new directions for the Travelocity brand."

"This as an incredible opportunity for our agency," said Brad Brinegar, president and CEO of McKinney + Silver. "Travelocity has been at the forefront of the revolution that is currently taking place in the travel industry and they have shown a genuine interest in capitalizing on the economic power of talked about work. We couldn't be more excited about the partnership."

Terms of the agreement were not disclosed. The Rojek Cutcher Group, Cleveland, Ohio, served as Travelocity's marketing consultant throughout the review process.

About Travelocity

Travelocity, a Sabre Holdings(TM) company, pioneered the online travel space and continues to be the most popular travel service on the Web, giving consumers access to hundreds of airlines, thousands of hotels and cruise, last-minute and vacations packages, and best-in-class car rental companies, all backed by 1,000 customer service representatives staffed to provide 24-hour assistance. With 41 million members, Travelocity is the sixth largest travel agency in the United States. It has been recognized worldwide for its leadership in the online travel space, and it operates or powers Web sites in five languages across four continents. Additional information about Travelocity can be found on the Web at .

Sabre Holdings Corporation is a world leader in travel commerce, retailing travel products and providing distribution and technology solutions for the travel industry. More information about Sabre Holdings is available at .

About McKinney + Silver

Founded in 1969, McKinney + Silver is a creatively renowned advertising agency whose clients include Audi of America, the Ad Council, Fieldcrest Cannon, First Citizens Bank, Full Frame Documentary Film Festival, Lands' End, the Nasdaq Stock Market, XO Communications, the Fuqua School of Business at Duke University and the North Carolina Symphony. Headquartered in Raleigh, NC, McKinney is an independent operating unit of Havas, a Nasdaq-listed firm that is one of the world's largest communications companies.

In addition to advertising, McKinney + Silver offers brand identity and graphic design services through mckinney. design and public relations, corporate communications and brand articulation services through McKinney Communications Group. More information is available at .

   Travelocity Contact:
   Judy Haveson ( )
   (212) 554-7425
   Amy Fuhrer ( )
   (972) 488-4790

   Janet Northen ( )
   (919) 821-6461

SOURCE: Travelocity

CONTACT: Judy Haveson, +1-212-554-7425, or , or Amy
Fuhrer, +1-972-488-4790, or , both of VOLLMER, for
Travelocity; or Janet Northen of McKinney + Silver, +1-919-821-6461, or