Travelocity Roaming Gnome Hits The Road For College Basketball Season
The Travelocity Roaming Gnome Enlists the Help of Local Fans and Followers In Preparing for the Best of ESPN’s College GameDay Covered by State Farm
Jan 28, 2014
Southlake, TX – JAN. 28, 2014 – They may call it a foul on the court, but ‘traveling’ with the Roaming Gnome is anything but. Who better to jump into the middle of the college basketball season than Travelocity’s Roaming Gnome?
Given his mission to “Go and Smell the Roses” and his penchant for adventure, the Roaming Gnome has embarked on a multi-week trek across the country to experience some of college basketball’s oldest and most historical rivalries while also seeking to increase what he admits is a limited knowledge of the game. With help from local fans and the hosts of ESPN’s College GameDay Covered by State Farm, Travelocity’s Roaming Gnome will look to uncover the very best of pre-game food, fun and fan festivities in and around college campuses across the country.
The travel icon’s basketball journey began in Philadelphia when crosstown rivals Temple University and La Salle University tipped off and continued last weekend in East Lansing, Mich., with College GameDay host Rece Davis and hundreds of screaming fans of Michigan State University and the University of Michigan. This weekend, be on the lookout for the Roaming Gnome in Syracuse, N.Y. as the hometown team takes on Duke University.
“The Roaming Gnome and college basketball fans share an obvious passion for travel,” said Bradley Wilson, chief marketing officer, Travelocity North America. “Our work with ESPN is about showing fans how Travelocity can empower them to ‘Go and Smell the Roses’ to see their team in action.”
The Roaming Gnome will look for local recommendations while he’s in town – best places to eat, drink, dance and sleep – so fans are encouraged to reach him via Twitter (@Roaming Gnome) and Instagram (@RoamingGnome). He’ll also share photo and video highlights of his hometown adventures during the road trip which will include stops at the following men’s basketball games through March 8.
||Duke at Syracuse||(Syracuse, N.Y.)|
||Gonzaga at Memphis||(Memphis, Tenn.)|
||Florida at Kentucky||(Lexington, Ky.)|
||Arizona at Colorado
UCLA at Stanford
|(Boulder, Co.) or
(Palo Alto, Ca.)
||Kansas at Oklahoma State||(Stillwater, Okla.)|
||North Carolina at Duke||(Durham, N.C.)|
Travelocity wants to inspire you to “Go and Smell the Roses!” and is dedicated to being your kindred spirit – a travel companion and a travel instigator, roaming the world beside you while helping make your traveling experience memorable with innovative apps, competitive prices and 24/7 customer service. Based in Southlake (Dallas/Fort Worth), Texas, Travelocity is owned by Sabre, a global technology company whose innovative technology is used by more than a billion people around the world to plan, book and get to their destination at a time and price that's right for them.