Press Releases

Travelocity Roaming Gnome Hits The Road For College Basketball Season

The Travelocity Roaming Gnome Enlists the Help of Local Fans and Followers In Preparing for the Best of ESPN’s College GameDay Covered by State Farm

Jan 28, 2014

Southlake, TX – JAN. 28, 2014 – They may call it a foul on the court, but ‘traveling’ with the  Roaming Gnome is anything but. Who better to jump into the middle of the college basketball  season than Travelocity’s Roaming Gnome? 

Given his mission to “Go and Smell the Roses” and his penchant for adventure, the Roaming  Gnome has embarked on a multi-week trek across the country to experience some of college  basketball’s oldest and most historical rivalries while also seeking to increase what he admits is  a limited knowledge of the game. With help from local fans and the hosts of ESPN’s College  GameDay Covered by State Farm, Travelocity’s Roaming Gnome will look to uncover the very  best of pre-game food, fun and fan festivities in and around college campuses across the  country. 

The travel icon’s basketball journey began in Philadelphia when crosstown rivals Temple  University and La Salle University tipped off and continued last weekend in East Lansing, Mich.,  with College GameDay host Rece Davis and hundreds of screaming fans of Michigan State  University and the University of Michigan. This weekend, be on the lookout for the Roaming  Gnome in Syracuse, N.Y. as the hometown team takes on Duke University. 

“The Roaming Gnome and college basketball fans share an obvious passion for travel,” said  Bradley Wilson, chief marketing officer, Travelocity North America. “Our work with ESPN is  about showing fans how Travelocity can empower them to ‘Go and Smell the Roses’ to see their  team in action.” 

The Roaming Gnome will look for local recommendations while he’s in town – best places to  eat, drink, dance and sleep – so fans are encouraged to reach him via Twitter (@Roaming  Gnome) and Instagram (@RoamingGnome). He’ll also share photo and video highlights of his  hometown adventures during the road trip which will include stops at the following men’s  basketball games through March 8. 

  • Sat., Feb.1, 2014
Duke at Syracuse (Syracuse, N.Y.)
  • Sat., Feb. 8, 2014
Gonzaga at Memphis (Memphis, Tenn.)
  • Sat., Feb.15, 2014
Florida at Kentucky (Lexington, Ky.) 
  • Sat., Feb.22, 2014 
Arizona at Colorado
UCLA at Stanford
(Boulder, Co.) or
(Palo Alto, Ca.)
  • Sat., March 1, 2014 
Kansas at Oklahoma State  (Stillwater, Okla.) 
  • Sat., March 8, 2014
North Carolina at Duke (Durham, N.C.) 

About Travelocity   

Travelocity wants to inspire you to “Go and Smell the Roses!” and is dedicated to being your  kindred spirit – a travel companion and a travel instigator, roaming the world beside you while  helping make your traveling experience memorable with innovative apps, competitive prices and  24/7 customer service. Based in Southlake (Dallas/Fort Worth), Texas, Travelocity is owned by  Sabre, a global technology company whose innovative technology is used by more than a billion  people around the world to plan, book and get to their destination at a time and price that's right  for them.

Contact 
Joel Frey 
joel.frey@travelocity.com 
(682) 605-2178 

Heather Wilkins 
heather.wilkins@citizenrelations.com 
(949) 809-6766